Confusing enough to ensure that the uninsured don't feel so sure about their insurance.
It's like they won't even just sit quietly and sip their coffee and maybe eat a couple pastries while listening to this new Paul McCartney album that's on sale for $9.99. Sheesh.
Instead, watch James Caan get back in the game in Back in the Game! ABC you on the couch, America!
Just in case you were thinking about trying it yourself.